Staffan has spent most of his career in magazine publishing, first in editorial and then in finance and management. He has worked as manager for some of the largest international publishers in establishing their Swedish or Scandinavian operations – Hachette, Sanoma, TorStar/Harlequin and Bonnier Magazines. He has also been the manager of some of the largest book clubs in Scandinavia. During almost ten years he was the marketing manager for the Swedish Taxpayers organization, building the membership to over 180.000 members and driving campaigns eliminating the high real estate taxes. He was chairman and president of the World Taxpayers Association 2014-20116 and is still active on its Executive Committee.