Rita Vilas-Boas

Rita Vilas-Boas is an angel investor and startup advisor, with more than 20 years’ experience in management, having had several leadership roles in 7 countries across 3 continents.

Rita has worked 10 years in FMCG companies (P&G and L’Oréal) assuming numerous regional and global commercial roles; worked for 5 years for family businesses able to deliver outstanding global P&L results; Rita lived in Shanghai for 4 years leading the Marketing and Portfolio Strategy for a startup company, one of the leading drinks companies in China, now a Fortune 500 company, where she played a key role in its exit.

Rita is a founder member of the first liberal party in Portugal.

Rita was born, raised and educated in Porto, Portugal, obtaining a Bachelor’s Degree in Biotechnology with a major in Microbiology, a Post-graduation in Bioethics and executive programs in Marketing and Finance. She is a wine connoisseur with WSET Level-3 Advanced Certificate.

Fluent in English, French and Spanish, she lives between Lisbon, Porto and the Douro Valley.

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